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How I help

You don't always need another consultant.

Some companies need a strategy.

Some need someone to build the commercial engine behind it.

Some need a senior person to step in and take ownership.

Often, they need several of those things at once.

Sini works across strategy, growth, sales, partnerships, GTM, leadership and international expansion — adapting the engagement around what the business actually needs.

The work can be strategic, hands-on or both.

Four levels

Thinking, building, executing and leading.

1

Strategy

Decide what the business should do.

2

Build

Create the commercial systems, revenue models, teams, funnels, partnerships and processes required.

3

Execute

Work directly on sales, BD, partnerships, GTM, market entry and commercial opportunities.

4

Lead

Take ownership of a function or growth agenda as a fractional executive.

Four areas

01

Growth & Commercial Strategy

Work out where growth should come from — then build the commercial model, priorities and execution plan to get there.

Growth is rarely just about doing more. It is about knowing where the next meaningful growth can come from, which opportunities are worth pursuing and what the business needs to build to capture them.

Sini can step into the business to assess what is working, what is not, where the commercial constraints are and what should happen next.

This includes both growth strategy and go-to-market / international expansion.

02

Sales & Commercial Execution

Build the sales engine — strategy, funnel, pipeline, people and execution.

A company can have a strong product and still have a weak sales engine.

Sini can build the commercial system around it — from deciding who to sell to and how, through to creating the team, funnel and operating rhythm required to generate consistent business.

When the business needs more than a strategy, Heysi can also take ownership of the commercial setup and execution. The model is: Strategy → Build → Manage → Scale.

03

Strategic Partnerships

Turn partnerships into a deliberate growth channel — with the right partners, the right proposition and a clear path from introduction to commercial result.

Partnerships are often approached as a collection of logos and introductions. That is not a strategy.

Sini helps define what the business actually needs from partnerships, where the greatest leverage sits and how to turn the right relationships into measurable commercial opportunities.

04

Strategic Leadership & Advisory

Bring experienced commercial judgement into the business — as an embedded leader or a trusted advisor.

Sometimes the business does not need another advisor. It needs someone inside the room who can make decisions, lead people and get things moving.

Other times, the business needs experienced judgement around an important decision, opportunity, transaction or private-market situation.

Sini brings both.

The work follows the problem.

You may come to Heysi for a sales problem and discover that the real issue is your GTM.

You may come looking for partnerships and realise the business needs a clearer commercial proposition first.

You may need a senior growth leader for six months while you build the team underneath them.

Or you may simply need an experienced person in the room to help make an important decision.

The engagement can stay focused on one problem or expand as the business requires.

What matters is that the work is connected to the outcome.

Have a problem worth solving?

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The difference

The value is what happens between the functions.

Most businesses separate these functions. Real growth rarely does. Heysi brings them together around the actual problem the business is trying to solve.

  1. Strategy01
  2. Growth02
  3. Sales03
  4. Partnerships04
  5. Market access05
  6. Leadership06
  7. Network07

Process

Start with the problem.

The engagement is built around the problem, not a predefined service package.

  1. 01

    Understand

    What is actually happening? What is blocking growth? What has already been tried?

  2. 02

    Diagnose

    Separate the symptom from the underlying commercial problem.

  3. 03

    Design

    Define the strategic direction, priorities, people and actions required.

  4. 04

    Activate

    Move into the business where needed. Strategy, partnerships, GTM, sales, leadership or network access.

  5. 05

    Build

    Build stronger capabilities, relationships and momentum that continue beyond the engagement.

Specialist capability

Turning existing audiences into action.

Sini has also worked with technology and platforms using gamification to turn existing audiences into participation, engagement and commercial or fundraising activity. The opportunity is particularly interesting for organisations that already have an audience but need a more compelling way to activate it.

Heysi advises on the commercial and strategic application of gamification, audience activation and partnership models, and can connect relevant technology and strategic relationships where appropriate.

Who I work with

Built for businesses at an inflection point.

Founders & CEOs

When the business has momentum but the next stage requires sharper strategy, commercial leadership or external perspective.

Scale-ups

When growth is moving faster than the organisation, GTM or partnerships can support.

Established companies

When a new market, business line, partnership or strategic opportunity requires focused senior attention.

Investors & family offices

When commercial, strategic or relationship expertise is needed around an opportunity or portfolio context.

Consumer, luxury & entertainment

When growth depends on distribution, partnerships, positioning, market access or high-value relationships.

Ways to work together

Senior expertise and execution without the commitment of a permanent executive team.

Strategic Session

From €300

A focused 60–90 minute conversation. For founders and executives who need experienced outside perspective on an important business decision, challenge or opportunity.

Strategic Sprint

From €3,000

A focused engagement around one defined commercial or strategic problem — from diagnosis to a clear direction and practical next steps.

  • Problem diagnosis
  • Strategic analysis
  • Market and commercial assessment
  • Recommendations and action plan
  • Selected introductions where relevant

Growth / Commercial Project

From €8,000

For businesses that need hands-on support across growth, GTM, partnerships, business development or commercial execution.

Fractional Leadership

From €7,500 / month

Senior commercial leadership without committing to a permanent executive hire. Sini can step into the business, take ownership of a function or growth agenda, lead the team and build what is missing.

  • CGO
  • CCO
  • CSO
  • COO
  • Head of Growth
  • Head of Partnerships
  • GTM Lead

Commercial Growth & Sales Execution

From €12,000 / month + performance-based component

For businesses that need the commercial engine built and run — not just advised on. You provide the product and the core information needed to sell it; Heysi provides senior commercial leadership and can assemble and manage a dedicated outsourced sales operation around your goals. Strategy → Build → Manage → Execute → Scale.

  • Sales strategy & ICP definition
  • Sales messaging, materials and templates
  • CRM, sales process, cadence and playbooks
  • Selection and management of sales operators
  • Prospecting, outreach and pipeline management
  • Reporting, performance management and optimisation

Heysi can run the sales process through to closing, or generate and qualify opportunities and hand them to your own team for the final conversation. Sales operators can work on a fully performance-based commission model, so there is no fixed salary cost for the sales team. The monthly fee covers Heysi's commercial leadership, strategy and management; sales operators and additional delivery capacity are scoped separately and contracted directly by the client, with Heysi handling team design, selection, management and performance oversight.

Higher-intensity engagements are individually scoped. Pricing is indicative, quoted in EUR, and final engagements are scoped according to complexity, time commitment, market and business need. All prices exclude VAT where applicable — Finnish clients: 25.5% VAT; EU B2B clients: reverse-charge VAT; non-EU clients: VAT generally not applicable.

Why Heysi

Why work with Heysi.

01

Senior from day one

You work directly with Sini rather than being handed down to a junior delivery team.

02

Commercial, not theoretical

Strategy is useful only when it changes what the business does next.

03

Cross-functional

Growth, sales, partnerships, GTM and leadership are treated as connected problems.

04

Connected

Relevant relationships can be brought into the work when they can materially improve the outcome.

05

Flexible

Engagements can range from a focused sprint or defined project to fractional leadership or ongoing commercial execution.

Probably not for everyone.

Heysi is not designed for companies looking for:

  • Generic lead generation with no commercial ownership
  • A sales operation with no strategy, structure or management behind it
  • Endless strategy decks
  • A large consulting team
  • A permanent full-time hire before the business is ready
  • Someone who simply executes instructions without challenging the thinking

Heysi is for businesses where the commercial problem is important enough to require judgement, ownership and execution.

Network

The network around the work matters.

Sini has built a cross-border network spanning business leaders, founders, investors, family offices, strategic partners, operators, technology companies, consumer brands, entertainment and specialist advisors.

The network is not a directory. It is activated selectively around the problem, and no relationship is presented as available to every client.

Capital & private markets

  • Investors
  • Family offices
  • Private-market participants
  • Strategic financing relationships

Commercial

  • Founders
  • CEOs
  • Sales leaders
  • Distributors
  • Business development

Technology

  • SaaS
  • AI
  • Digital platforms
  • Innovation

Consumer & brands

  • CPG
  • Luxury
  • Hospitality
  • Retail
  • Lifestyle

Sports & entertainment

  • Artists
  • Talent
  • Entertainment companies
  • Sports relationships
  • Events

Specialist expertise

  • Legal
  • Finance
  • Marketing
  • Technology
  • Operations
  • Industry specialists

Contact

Have a problem worth solving?

Tell me what you are trying to achieve, what is getting in the way and where you need help. You do not need to have the problem perfectly defined before reaching out.

Start a conversation