Experience
A career built across finance, enterprise technology, commercial leadership, entrepreneurship and international markets.
Selected relationships
Selected relationships are shown for ecosystem context. Specific mandates, commercial terms and client work remain confidential.
Where the experience comes from
Started in financial services, working with clients and commercial financial solutions. Later work expanded into private markets, alternative financing, family-office relationships and cross-border opportunities, including situations where businesses, investors and capital providers needed to find the right commercial structure.
Built a substantial part of my commercial career at SAP, working across sales, demand generation, innovation and change. The work spanned Spain, the Nordics, Baltics, EMEA and global initiatives, giving me experience operating inside a complex international enterprise environment.
Moved from individual commercial work into building and leading commercial functions. This has included defining go-to-market strategy, building sales and partnership functions, developing teams, establishing commercial processes and taking responsibility for growth targets.
Worked with consumer-facing businesses around market development, distribution and commercial growth, including opportunities to enter or expand in international markets. The work has included developing routes to market, identifying distribution and partnership opportunities and helping businesses translate their proposition into a commercially viable expansion strategy.
Experience across entertainment, sports, live experiences and creative businesses, where growth often depends on the combination of commercial partnerships, distribution, audiences and relationships. Work has included developing commercial opportunities, partnerships and routes to market across entertainment and live-experience environments.
Advisory and commercial work across luxury hospitality, premium experiences and high-value international opportunities. The work has included developing strategic partnerships, supporting expansion opportunities and connecting commercial, relationship and market-access considerations in environments where reputation and the right relationships matter.
Work at the intersection of alternative assets, private capital and commercial opportunities, including asset monetisation and specialist financing contexts. This has included connecting the commercial side of an opportunity with the relevant capital, relationship and financing considerations.
International
Work and relationships have consistently spanned markets, with experience across Europe, the Middle East, the United States and other international markets.
Contact
Tell me what you are trying to achieve, what is getting in the way and where you need help. You do not need to have the problem perfectly defined before reaching out.