Strategic growth & commercial advisory
Growth problems rarely fit neatly into one department.
Heysi helps ambitious companies solve the problems between strategy, growth, commercial execution, partnerships and market access, with senior-level involvement from Sini Teikari and a global network around her.
Helsinki · Europe · US · LATAM · MENA
The problem
The problem is rarely where it first appears.
A company says it needs more sales.
But the real issue may be positioning, market selection or the GTM model.
A company wants to enter a new market.
But the real opportunity may depend on finding the right partner.
A company needs senior commercial leadership.
But hiring a permanent executive may be too early.
A company sees a strategic opportunity.
But it needs the right people, relationships and execution around it.
Growth problems are interconnected. Heysi works across those connections.
What I actually do
One senior advisor. Multiple capabilities.
Growth & Commercial Strategy
Growth rarely fails because of effort. It fails because the wrong opportunity was chosen, the wrong market was entered, or the route to market wasn't built to match. Sini works out where the next meaningful growth can come from, which markets and opportunities are worth pursuing, and what the business needs to build — positioning, sales model, channel strategy, partnerships, team and timing — to win there and scale.
- Growth strategy
- GTM
- International expansion
Sales & Commercial Execution
A strong product can still have a weak commercial engine behind it. Sini builds that system: who to sell to and how, plus the funnel, the team and the operating rhythm consistent revenue requires. Engagements range across the full spectrum — from designing the commercial strategy and sales architecture, to building the CRM, process and playbooks, to Heysi taking ownership of execution: assembling and managing the sales team, running the pipeline, and reporting against targets.
- Design
- Build
- Manage
- Scale
Strategic Partnerships
Partnerships are often treated as a collection of logos and introductions. That isn't a strategy. Sini helps define what the business actually needs from partnerships, where the greatest leverage sits, and how to turn the right relationships into measurable commercial results — from identifying the right partner to turning the relationship into a commercial outcome.
Strategic Leadership & Advisory
Sometimes a business needs a clear answer to a hard question. Sometimes it needs someone inside the room who can make decisions, lead people and move things forward. Sini brings both: experienced commercial judgement for complex decisions, opportunities and private-market situations, and the ability to step into a leadership role for a defined period — taking ownership of a function or growth agenda until a permanent structure makes sense.
- CGO
- CCO
- CSO
- COO
- Head of Growth
- Head of Partnerships
- GTM Lead
The difference
The value is what happens between the functions.
Most businesses separate these functions. Real growth rarely does. Heysi brings them together around the actual problem the business is trying to solve.
- Strategy01
- Growth02
- Sales03
- Partnerships04
- Market access05
- Leadership06
- Network07
Who I work with
Built for businesses at an inflection point.
Founders & CEOs
When the business has momentum but the next stage requires sharper strategy, commercial leadership or external perspective.
Scale-ups
When growth is moving faster than the organisation, GTM or partnerships can support.
Established companies
When a new market, business line, partnership or strategic opportunity requires focused senior attention.
Investors & family offices
When commercial, strategic or relationship expertise is needed around an opportunity or portfolio context.
Consumer, luxury & entertainment
When growth depends on distribution, partnerships, positioning, market access or high-value relationships.
How I work
Start with the problem.
The engagement is built around the problem, not a predefined service package.
- 01
Understand
What is actually happening? What is blocking growth? What has already been tried?
- 02
Diagnose
Separate the symptom from the underlying commercial problem.
- 03
Design
Define the strategic direction, priorities, people and actions required.
- 04
Activate
Move into the business where needed. Strategy, partnerships, GTM, sales, leadership or network access.
- 05
Build
Build stronger capabilities, relationships and momentum that continue beyond the engagement.
Ways to work together
Senior expertise and execution without the commitment of a permanent executive team.
Strategic Session
From €300
A focused 60–90 minute conversation. For founders and executives who need experienced outside perspective on an important business decision, challenge or opportunity.
Strategic Sprint
From €3,000
A focused engagement around one defined commercial or strategic problem — from diagnosis to a clear direction and practical next steps.
- Problem diagnosis
- Strategic analysis
- Market and commercial assessment
- Recommendations and action plan
- Selected introductions where relevant
Growth / Commercial Project
From €8,000
For businesses that need hands-on support across growth, GTM, partnerships, business development or commercial execution.
Fractional Leadership
From €7,500 / month
Senior commercial leadership without committing to a permanent executive hire. Sini can step into the business, take ownership of a function or growth agenda, lead the team and build what is missing.
- CGO
- CCO
- CSO
- COO
- Head of Growth
- Head of Partnerships
- GTM Lead
Commercial Growth & Sales Execution
From €12,000 / month + performance-based component
For businesses that need the commercial engine built and run — not just advised on. You provide the product and the core information needed to sell it; Heysi provides senior commercial leadership and can assemble and manage a dedicated outsourced sales operation around your goals. Strategy → Build → Manage → Execute → Scale.
- Sales strategy & ICP definition
- Sales messaging, materials and templates
- CRM, sales process, cadence and playbooks
- Selection and management of sales operators
- Prospecting, outreach and pipeline management
- Reporting, performance management and optimisation
Heysi can run the sales process through to closing, or generate and qualify opportunities and hand them to your own team for the final conversation. Sales operators can work on a fully performance-based commission model, so there is no fixed salary cost for the sales team. The monthly fee covers Heysi's commercial leadership, strategy and management; sales operators and additional delivery capacity are scoped separately and contracted directly by the client, with Heysi handling team design, selection, management and performance oversight.
Higher-intensity engagements are individually scoped. Pricing is indicative, quoted in EUR, and final engagements are scoped according to complexity, time commitment, market and business need. All prices exclude VAT where applicable — Finnish clients: 25.5% VAT; EU B2B clients: reverse-charge VAT; non-EU clients: VAT generally not applicable.
About
Meet Sini.
Sini Teikari is a growth and business development leader with a background spanning finance, enterprise technology, commercial leadership, strategic partnerships and private-market relationships.
Finance, enterprise technology, commercial and growth leadership, strategic partnerships, international expansion and private markets — brought together to solve one problem at a time.
Why Heysi
Why work with Heysi.
Senior from day one
You work directly with Sini rather than being handed down to a junior delivery team.
Commercial, not theoretical
Strategy is useful only when it changes what the business does next.
Cross-functional
Growth, sales, partnerships, GTM and leadership are treated as connected problems.
Connected
Relevant relationships can be brought into the work when they can materially improve the outcome.
Flexible
Engagements can range from a focused sprint or defined project to fractional leadership or ongoing commercial execution.
Fit
Probably not for everyone.
Heysi is not designed for companies looking for:
- Generic lead generation with no commercial ownership
- A sales operation with no strategy, structure or management behind it
- Endless strategy decks
- A large consulting team
- A permanent full-time hire before the business is ready
- Someone who simply executes instructions without challenging the thinking
Heysi is for businesses where the commercial problem is important enough to require judgement, ownership and execution.
Contact
Have a problem worth solving?
Tell me what you are trying to achieve, what is getting in the way and where you need help. You do not need to have the problem perfectly defined before reaching out.